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MBA IN MARKETING AND BUSINESS CONSULTING

At LMTSM, Marketing is a perfect blend of theory and practical exposure. The highly acclaimed and qualified faculty assures that the students get to learn and develop skills to deliver in real business environment. The curriculum and pedagogy are structured to meet the needs of corporates and adapt to its dynamics. In LMTSM the focus is laid on practical, case-based learning with active participation. To meet the industry requirement all aspects of marketing are covered as part of course. The confluence of bright students, distinctive pedagogy and top-notch faculty has resulted in a talent pool waiting to be exploited by the industry bigwigs.

List of Electives

  • Managerial Economics
  • Marketing Management
  • Market Research Methodology
  • Corporate Legal Environment
  • Consumer Behaviour
  • Integrated Marketing Communication
  • Services Marketing
  • Product & Brand Management
  • Sales & Distribution Management
  • Customer Relationship Management
  • Rural Marketing
  • Digital Marketing
  • B2B Marketing
  • Retail & Mall Management

Learning Outcome

  • Design and implement a marketing research field project
  • Use relevant frameworks to analyze consumer behavior problems
  • Lead inter-functional teams to successfully develop new market offerings
  • Predict how different marketing strategies will affect consumer behavior
  • Use behavioral evidence to evaluate alternative marketing strategies
  • Make practical and relevant brand building decisions

At LMTSM we offer our Marketing students

  • Global Internships
  • Live Business Consulting Projects
  • Industry Simulations
  • Networking events
  • Industrial Visits
  • Business Leader Forum